01
Trader and business profiles
Structured registration, profile information and consent-aware participation pathways for informal and emerging businesses.
Mzunguko
Making informal trade more visible.
Mzunguko is Mitaa's proprietary informal-trade digitisation and Market Intelligence platform, currently in active development. It is being designed around the everyday realities of informal and emerging businesses.
What we are building
Digital participation designed around real market conditions.
Mzunguko is being designed to support trader registration, business profiling, stock and sales activity, surveys, campaigns and partner reporting through practical digital workflows.
02
Field and campaign workflows
Surveys, activations, onboarding, stock or activity inputs and human-assisted field processes.
03
Partner intelligence
Approved programme and market signals organised into decision-ready dashboards and reports.
Potential pilot components
Configured around a defined partner use case.
A pilot may combine selected components after the use case, users, geography, data requirements, safeguards and operating model have been agreed.
Participation layer
- WhatsApp-first or mobile-friendly user journeys
- Registration and profile workflows
- Consent and field-assistance considerations
- Campaign, survey or programme interactions
Partner layer
- Configured data-capture structure
- Programme or campaign tracking views
- Reporting and insight requirements
- Pilot learning and iteration plan
Engagement model
Build each pilot around a clear use case.
We begin with the partner's objective and define a realistic path for testing the product in a controlled environment.
01
Use-case discovery
Clarify the partner objective, intended users, location, decision need and operating constraints.
02
Pilot design
Agree the minimum viable workflow, roles, data requirements, safeguards, measures and review points.
03
Build and learning
Scope the required product work, field support, reporting and evidence needed to evaluate the pilot.
Pricing is scoped around the pilot objective, product requirements, field operating model, data responsibilities and partner inputs.
Exploring a local-market pilot?
Share the use case, intended participants, location, desired outcomes, timing and the decisions the pilot should support.